“You only get one chance to be the first owner of this bike. Why not make it yours from day one?”

1. Full Factory Warranty & Support

• New Harleys come with a factory warranty, roadside assistance, and access to Harley’s nationwide dealer network for service. That’s peace of mind you don’t always get with used.

2. Latest Technology & Features

• Every year, Harley adds new rider-assist tech, improved suspension, infotainment, and performance upgrades. Buying new means you’re not missing out.

3. Customization from Day One

• With a new bike, you’re the first owner. You set it up your way—paint, accessories, performance upgrades—without dealing with someone else’s choices or wear.

4. Best Financing & Promotions

• Harley-Davidson Financial Services often has better rates and incentives on new models than used. That can make a new bike surprisingly close in cost to pre-owned.

5. Known History & Condition

• No hidden surprises. No wondering how it was ridden, maintained, or treated. A new Harley is flawless—straight from the factory.

6. Longer Ownership Horizon

• A new bike means you’re starting at zero miles. You’ll enjoy more years of riding before needing major service or considering a trade.

7. Pride of Ownership

• There’s nothing like being the first one to put miles on it. For many riders, the experience of riding their Harley home brand-new is priceless.

👉 “You only get one chance to be the first owner of this bike. Why not make it yours from day one?”